This is a project for a fictional sparkling juice beverage brand called Hello Mello. This was fun to create but also a little challenging being that I have never designed something this colorful and busy. I started off by creating the logo which involved me creating my own typeface, because I felt it better fit the vision I had for the brand. I started working what the different flavors would be and how many there would be. After that I was able to come up with the designs for the can that then lead to the creation of mockups to help visualize what the brand would actually look like.
