For True Blue, a record and coffee shop, I crafted a brand identity that merges the warmth of coffee culture with the soul of music. The logo suite I designed combines a style that resembles a stamp like effect with a vintage and classic flair reflecting the shop's eclectic yet inviting atmosphere. I included a mockup of a Boy Genius record cover I designed for record store day. For the bagged coffee packaging, I incorporated the shops unique blend of style, using a soft muted color palette of off white and serene blue combined with a simple yet bold type style. The overall design aims to create a cohesive, memorable experience that connects coffee lovers and music enthusiasts alike.
